How to Choose the Right Business Etiquette Speaker for Your Conference
By Jacqueline Whitmore
In today’s fast-paced and interconnected world, business etiquette plays a crucial role in creating successful and lasting professional relationships. Whether you’re planning a corporate event, a training session, or a conference, selecting the right business etiquette speaker can make all the difference in enhancing your team’s professional presence and personal brand.
Here are some factors to consider when choosing a professional speaker to ensure your team gains the skills, confidence, and insights they need to thrive.
1. Expertise and Credentials
The first thing to consider is the speaker’s background, years of experience, and qualifications. Look for a professional with a certification and extensive experience in business etiquette, communication, and related fields. They should have a proven track record of working with businesses similar to yours and a deep understanding of the nuances involved in professional interactions. Check their credentials, certifications, media appearances, and any published works or contributions to their field.
2. Relevant Experience
It’s essential to choose a speaker with experience relevant to your industry and the specific topics you want to address. A speaker who has worked with a diverse range of industries can bring a wealth of knowledge and adaptable strategies to your team. Ask for references or testimonials from past clients to gauge their effectiveness and adaptability in different settings. A qualified business etiquette speaker may list these on their website or LinkedIn page.
3. Engaging Presentation Style
An effective etiquette speaker is not only knowledgeable but also engaging and charismatic. The ability to capture and maintain an audience’s attention is crucial for successful learning outcomes. Look for a speaker who can present complex concepts in an accessible and entertaining manner. Consider watching video clips of their previous presentations to assess their delivery style and ability to engage an audience. A speaker who holds a Certified Speaking Professional (CSP) designation from the National Speakers Association is also a bonus.
4. Customized Content
Every organization has unique needs and challenges. A top-notch business etiquette speaker should be able to tailor their content to align with your specific goals and objectives. Whether your focus is on improving networking skills, enhancing customer interactions, or refining professional presence, the speaker should offer customized solutions that address your team’s particular goals and pain points.
5. Practical Insights and Actionable Strategies
While theoretical knowledge is essential, practical application is key to lasting change. Look for a business etiquette speaker who provides actionable strategies and real-world examples that participants can immediately implement. The speaker should empower your team with practical tools and techniques that enhance their daily interactions and elevate your company or association’s professional image.
6. Credibility and Professionalism
The speaker you choose will be representing your organization or association, so it’s crucial they embody the professionalism and credibility you wish to project. Set up a virtual meeting to evaluate their professional demeanor, communication skills, and ability to connect with diverse audiences. A credible speaker should inspire confidence and respect, both on and off the stage.
7. Passion and Enthusiasm
Passion is contagious. A speaker who is genuinely enthusiastic about business etiquette will inspire and motivate your team to embrace new skills and perspectives. Look for someone who demonstrates a genuine commitment to helping others succeed and who is passionate about the impact of etiquette on personal and professional growth.
8. Cost Considerations
Finally, the cost of hiring a reputable business etiquette speaker can vary widely depending on their experience, reputation, and the scope of the engagement. Fees typically range from $2,500 to $10,000 for a keynote or workshop, but high-demand experts, bestselling authors, or those offering specialized programs can command higher fees. Consider your budget and the value that a seasoned expert can bring to your organization. Investing in a top-tier speaker may result in significant returns in terms of enhanced team performance and improved business relationships.
Choosing the right business etiquette speaker is an investment in your organization’s success. By focusing on expertise, relevant experience, engaging presentation style, customized content, practical insights, credibility, and passion, you can ensure a rewarding experience for your team.
Jacqueline Whitmore is an internationally recognized etiquette expert, bestselling author, and founder of The Protocol School of Palm Beach. With over two decades of experience, she has worked with numerous Fortune 500 companies and has been featured in prominent media outlets including The New York Times, The Wall Street Journal, and USA Today. Jacqueline is the author of several books on business etiquette and is renowned for her engaging and practical approach to professional development. Her expertise helps individuals and organizations enhance their professional presence and build successful relationships in the global business arena. Visit her website at www.EtiquetteExpert.com.