Empower your team with business etiquette skills that increase your bottom line.
Jacqueline Whitmore’s seminars will give your team the confidence to represent your brand with clarity, class, and credibility.








Worried your team lacks professionalism? You’re not alone.
Many companies face challenges with professionalism in their teams. Recent statistics highlight the severity of these issues:
- 53% of recent college graduates struggle with eye contact during interviews
- 50% asked for unreasonable compensation
- 47% dress inappropriately
- 27% use inappropriate language
- 19% brought a parent to their interview.
These behaviors not only affect first impressions but also lead to ongoing issues in the workplace, costing companies money and opportunities.
Why business etiquette is the smartest investment you can make in your leadership team
Business etiquette isn’t about following outdated rules, it’s about mastering the unspoken signals that shape how others perceive you. It’s how top performers lead, influence, and build lasting trust.
Here’s what you gain:
Enhanced Professional Image
Make every first impression count, and ensure your last one leaves a legacy. Etiquette helps you project confidence, competence, and credibility.
Improved Communication Skills
Speak with purpose, listen with intention, and connect with clarity. Whether you’re closing a deal or giving feedback, etiquette helps your message resonate.
Stronger Relationships
Respect is the currency of business. Etiquette fosters mutual respect, which strengthens internal collaboration and external partnerships.
Global Competence
Crossing borders? Etiquette prepares you to navigate cultural nuances and thrive in global business environments—without missteps.
Conflict Resolution with Class
Difficult conversations are inevitable. Etiquette gives you the tools to address issues diplomatically, preserve relationships, and maintain composure under pressure.
Who Is Business Etiquette Training Designed For?
- C-Suite Executives & Senior Leaders
Modeling leadership through refined conduct and clear communication. - Emerging Leaders & High-Potentials
Equipping future leaders with executive presence and poise. - New Hires & Early Career Professionals
Bridging the gap between campus and corporate with workplace-ready skills. - Sales & Client-Facing Professionals
Representing your brand with grace, confidence, and trustworthiness.
- Multicultural & Global Teams
Building cultural intelligence for seamless international collaboration. - Customer Service & Hospitality Teams
Delivering brand-aligned, elevated interactions with every engagement. - Remote & Hybrid Workforces
Ensuring professionalism extends across every screen and email.
Client Results
Mary Jacobs, Associate Vice President for Development
Melissa Taylor, Director of Sales and Marketing
Nichole Engle, Marketing Manager
Melissa Taylor, Director of Sales and Marketing
Peter Brokaw, Senior Vice President of Education
Melissa Taylor, Director of Sales and Marketing
Shannon Hicks Bowsher, Education and Programs Specialist
Speaking Topics
Give your team the confidence to excel in any business environment
Mastering Your Mingle-Ability
Turn Contacts into Contracts
In today’s hybrid work environment, effective networking is more crucial than ever. This course empowers professionals to build meaningful connections, both in-person and virtually.
Participants will learn to navigate conferences, trade shows, and a variety of social events with confidence, engage in impactful conversations, and leave lasting impressions that foster professional growth.
Key Topics:
- Preparing for an Event
- Creating Meaningful Conversations
- Crafting Memorable Introductions
- Remembering Names with Ease
- Navigating Virtual and In-Person Networking Events
- Building Rapport Through Active Listening
- Leveraging Social Media for Professional Networking
- Body Language Blunders
- Following Up: The Art of Staying Connected
Network your way to success and become more at ease around colleagues, clients, customers or a room-full of strangers.
Poised for Success
Mastering Your Professional Presence and Influence
First impressions are lasting impressions. This course focuses on developing a professional presence that exudes confidence and credibility.
Participants will explore the nuances of body language, attire, and communication to ensure they present themselves and their personal brand effectively in any professional setting.
Key Topics:
- Defining Your Personal Brand and Why Is It Important
- Dressing for Success in Various Professional Contexts
- Mastering Non-Verbal Communication
- Enhancing Verbal Communication Skills
- Building Confidence and Poise
- Adapting Presence Across Cultures and Generations
- Virtual Meeting Etiquette
- Email Etiquette Dos and Don’ts
Become poised for success. Learn essential tips, tools and tactics for setting yourself apart from the competition.
The Executive Table
Navigating the Nuances of Business Dining
Business meals are more than just dining. They are opportunities to build relationships.
This course provides participants with the skills to handle dining situations with grace, from formal dinners to casual lunches, ensuring they effectively represent themselves and their organization’s brand in the highest professional manner.
Key Topics:
- Understanding Place Settings and Table Manners
- Managing Conversations During Meals
- Navigating Dietary Restrictions and Preferences
- Handling Challenging Foods and Situations
- Hosting and Guest Responsibilities
- Body Language at the Table
- Napkin and Seating Etiquette
- Toasting and Wine Etiquette
- American and Continental Styles of Dining
- Following Up and the Art of Thank-You Notes
Learn to converse with all kinds of people and have a good time at any event, regardless of how formal or informal.
What others are saying
Jennifer Seyler
Shannon Hicks Bowsher, Education and Programs Specialist
I am finding that our team is still discussing some of the tips you gave and incorporating them into their business skill set.
Patricia Thorp, President
Peter Brokaw, Senior Vice President of Education
Tim Dugan Birrittella, Lecturer
Shannon Hicks Bowsher, Education and Programs Specialist
Anna Hanratty, Executive Assistant
America’s foremost business etiquette speaker
Jacqueline Whitmore is an international business etiquette speaker, author, and certified speaking professional (CSP).
Armed with the highest caliber curriculum and more than two decades of experience, Jacqueline Whitmore is recognized as a thought leader in the business etiquette and protocol industry.
Her advice has been featured in renowned publications including The New York Times, USA Today, The Wall Street Journal, Time, Business Insider, and O: The Oprah Magazine.
Jacqueline is a highly sought-after speaker whose keynotes and seminars have taken her all over the world including Europe, India, Australia, China, Japan, Malaysia, Thailand, Singapore, the Philippines, Canada and the Caribbean.
Trusted by Leading Companies Worldwide






















A message from Jacqueline
What it is like to work with Jacqueline
Robert Hickey, Co-Chair
Leo Mazur, President
Edwiygh Franck, Ph.D., Talent Development Manager
Shannon Hicks Bowsher, Education and Programs Specialist
Scott Bruin, Executive Managing Partner
Robert Hickey, Co-Chair
Book Jacqueline
Ready to boost your team’s polish, presence, and performance?
We look forward to hearing from you and will follow-up on your request within 24 hours.
STILL HAVE QUESTIONS?
Let’s talk about your event
Schedule a complimentary 30-minute discovery call to share details about your audience, goals, and timeline, and explore which of Jacqueline’s programs would be the best fit.
TESTIMONIALS
Scott Bruin, Executive Managing Partner
Leo Mazur, President
Steve Bailey, President
Gottfried Ernst, Vice President of Hospitality
Desiree Webb-Oftedal, Director of Engagement and Mentoring Program
Make your event memorable with Jacqueline Whitmore’s signature blend of insight and charm.
Make your event memorable with Jacqueline Whitmore’s signature blend of insight and charm.
Jacqueline will lead your team toward a path of greater confidence,
competence, and self-worth.

Ask the Etiquette Expert
A collection of articles and interviews to inform, inspire and ignite your curiosity.

Meet Jacqueline
Armed with the highest caliber curriculum and more than two decades of experience, Jacqueline Whitmore is recognized as an international leader in the etiquette and protocol industry.

