How to Start Your Own Business

Everything You Ever Wanted to Know About
Starting Your Own Etiquette & Image Business

A home study course to help you grow your
business and your income!

If you're interested in becoming an etiquette and image consultant, then this comprehensive home study course is for you! In five CDs, Jacqueline Whitmore shares her tools and strategies for launching a successful etiquette and image business. Recorded in her own words, she tells you how she turned her passion into a profession and how you can too! Additionally, she shares her secrets on how to position yourself as an etiquette and image expert in your community and how to make a profit teaching classes to adults and children.

You will learn:

CD 1 - The Business of Starting a Business

• How to get started.from idea to reality
• Services you can offer as an etiquette and image consultant
• Where to go to get training
• Equipment essentials - Possible start-up costs
• What's in a name?
• Writing a business plan
• Banking on your business: how to set up the right accounts
• Where to get funding to start your business
• Why you need a business license
• Must-have promotional materials
• What it takes to run a business
• Small business resources

CD 2 - Taking the Mystery Out of Marketing, Part I

• How to develop a marketing plan
• Why you need a website
• You: Your own best business card
• The advantages of an e-newsletter
• How to find a reputable web designer
• The advantages and disadvantages of speaking for free
• What to teach at department stores and who to contact
• Why speaking at universities pay big dividends

CD 3 - Taking the Mystery Out of Marketing, Part II

• Low cost or no cost ways to publicize your event
• Developing children's programs for private schools, private clubs and hotels
• What to consider when teaching children's programs
• Why public seminars rarely work
• Where to find your clients and customers
• Sample supply list
• Capitalizing on current events and trends
• Publicity ideas for 12 months
• How to create your own holiday

CD 4 - Pricing Your Programs for Greater Profit

• How to avoid giving away your services
• What is a "Needs Assessment Form" and why you need it
• When to send a proposal
• How to write an effective proposal
• How to write an effective contract
• Why you need an invoice log
• Setting a realistic fee schedule
• What is an honorarium and when to request it
• Working with department stores: what to charge and what to teach

CD 5 - Taking Your Business to the Next Level

• How to get on radio or television
• How to become a corporate spokesperson
• Why you need a speaker's video and online media kit
• Starting a blog
• The importance of setting goals and sticking to them

You'll also receive handouts, useful links, and other educational tools including:

• Sample marketing plan outline
• Sample news release
• Sample photo opportunity form to send to the media
• Tips on how to cultivate long-lasting media relationships
• Start-up cost worksheet
• Monthly overhead cost worksheet
• Sample needs assessment form
• Sample proposal to a corporation
• Sample letter of agreement to a corporation
• Useful links and resources
• Publicity ideas for 12 months
• Recommended reading list
• Certificate of completion

The cost of the course is just $495.00.
You will receive five CDs, handouts, a certificate of completion
AND a complimentary, 30-minute telephone consultation
with Jacqueline Whitmore (valued at $150.00).

To purchase the home study course, click here.