Have you forgotten a person's name two minutes after being introduced? Have you insulted an international client by using humor inappropriately? Have you ever forwarded an e-mail to the wrong person by mistake and not realized it until it was too late? Missteps in any situation calling for the right business etiquette can severely damage your reputation and effectiveness as a manager and can reflect poorly on your company.

In today's increasingly culturally diverse workforce, the chances of saying or doing "the wrong thing" are much greater than ever before. The past three decades have been a time of increasing informality in the workplace and a transition to a fast-paced, high-tech existence for most Americans. Additionally, this is the first time in history that four generations - those who lived through World War II, Baby Boomers, Generation X and Generation Y - are together in the workplace. Each generation's communication style can differ dramatically and can cause chaos and confusion. In short, the changing business environment demands that corporate executives on all levels master the principles of etiquette as quickly and thoroughly as possible in order to avoid the serious ramifications of inappropriate behavior, poor judgment, or cultural insensitivity.

Jacqueline Whitmore, CSP, is an international etiquette and image expert, author, spokesperson and television commentator who has helped thousands of people around the world learn to be more confident and courteous in business and social situations. She has appeared on a variety of national television shows including ABC's 20/20, The Fox Report with Shepard Smith, CNN's Anderson Cooper 360°, The Daily Show with Jon Stewart, ExtraTV and CNBC.

Jacqueline has been featured or quoted in The New York Times, USA Today, The Wall Street Journal, Glamour, Time, Fortune, Cosmopolitan, Women's Day, Women's Health, and O: The Oprah Magazine, among others.

If you are looking for ways to identify and avoid common etiquette pitfalls, gain the competitive advantage, polish your personal brand, and build a stronger rapport with clients and customers, America's foremost etiquette authority, Jacqueline Whitmore, will show you how.